Why Google Hates Your Website
There are many who struggle with getting higher rankings in Google. The problem may lie within your site as to why it doesn’t rank higher.
Right now, and for the foreseeable future, Google is the undisputed king of the internet. Google has parlayed its search engine traffic into one of the most profitable businesses in the world and is currently pushing itself into markets ranging from computers to automobile technology.
While Google may be diversifying its business interests, its search engine and related businesses still account for a vast majority of Google’s financial strength and this fact is likely to remain unchanged for quite some time.
Because of its position as the number one search engine on the internet (accounting for over seventy percent of all search engine traffic) it only stands to reason that by finding a way to increase a site’s rank in Google would increase a site’s traffic.
For most websites, an increase in traffic means an increase in profit, and this is the fact that has led to a variety of methods all designed to increase a site’s rank on Google. While there are good reasons that any website wants a higher rank on Google, Google hates when people take steps to increase traffic and here is why.
Improper Use of SEO
Google doesn’t mind when people optimize their site to increase their rank on their search engine. An increase in traffic to your site generally means an increase in profit for Google in some way. What Google does mind however is when you use SEO to create irrelevant traffic.
Irrelevant traffic are visitors to your site who are looking for information or a product that your site has nothing to do with. When people land on a site that has nothing to do with what they were searching for this not only hurts Google (who relies on accurate search results) but also hurts your site as well. SEO is a very effective way to get traffic to your website but it needs to be done properly or Google will not like you.
Irrelevant Ads
Google makes a lot of money off the ads it allows you to profit from on your site. For these ads to be effective they need to be clicked on. This means that if you have ads on your site that have little or nothing to do with what your site does, then it is less likely people will bother to click on your ads.
Again both Google and your site are hurt by this. When you are setting up ads on your site, make sure to keep them relevant to the information or product your site offers.
Bad Content
Google relies on the accuracy of its search engine to power everything else it does on the internet. From the ads to the right of the results to the links to Amazon on your site, Google needs these to be clicked on if it wants to make money.
When people come to a site that has poorly written or irrelevant content, they are much less likely to click on any ads. If someone winds up hitting sites with bad content often enough they may stop using Google as their search engine which hurts Google.
For this reason the single most important thing you can do is provide high quality content on your site. Poorly written content or content that has nothing to do with what your site is about are both bad things for not just Google but your site as well.
Clara Smith has worked with many online entrepreneurs within her search engine optimization services so their sites can rank higher in Google. She also practices karate in her spare time which she says, “keeps her SEO mojo flowing.”
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